Dashboard

The developer vertical: we sell your pre-construction, attract capital, and ship the visuals — renders and AI walkthroughs — that make an unbuilt building feel real.

Goal tracker

$0 won engagement value
Target: $30,000/mo

Pipeline

Leads by stage

Project types

Pipeline

Developer leads, first touch to won. Drag cards between stages, or click a card to open and edit it.

Contacts

Everyone named on a lead — partners, principals, sales and marketing leads at the firms in the pipeline. Click a row to open the lead.

ContactTitleFirmEmailPhoneMarketStage

Outreach

The template library for the developer vertical, in sellout economics — absorption, carrying cost, cost per registered buyer.

Templates — nothing sends from here. Copy a template, fill the placeholders per lead, and send from your own email.
Cold email — the blind spot (Touch 1)
Condensed authority version. Score + one blind spot only — never the full diagnostic by email. The free 30-minute CodeRED Audit is the single CTA.
Subject: One blind spot on {{project}}'s sales page {{contactName}} — I scored {{project}}'s sales page against the nine checks I run on every pre-construction launch. {{scoreLine}} {{blindSpotLine}} For a developer, that isn't a design nit. Every extra month of absorption is carrying cost — interest, taxes, insurance — burned while buyers sit undecided. Before the next release, the page has one job: turn lookers into registered buyers. I'm not sending the full diagnostic by email. That's the call, and it's free: a 30-minute CodeRED Audit. I walk your sales page live, name every blind spot, and map the fix — whether you hire UnfoldAI or not. Reply and I'll send times. — Matteo Founder, UnfoldAI unfoldai.agency
Follow-up — the bump
One nudge. Cost-of-waiting framing, and an easy out so a no costs nothing.
Subject: Re: One blind spot on {{project}}'s sales page {{contactName}} — floating this back up. The blind spot I flagged gets more expensive the longer absorption drags: every unsold month is a month of carry. If the timing is wrong, say the word and I'll close the file. If it's worth 30 minutes, I'll walk the page live and hand you the full map either way. — Matteo Founder, UnfoldAI unfoldai.agency
Capital materials — intro
Compliant by construction: flat-fee marketing for the project, presented inside the offering's rules. Never a fee tied to capital raised, never a promise about returns.
Subject: The story {{project}} tells capital {{contactName}} — Buyers aren't the only audience a project has to win. The deck and the story you put in front of capital decide how fast the money reads the deal. UnfoldAI CodeRED builds that layer: the investor deck, the project film and AI walkthrough, and the one-page story of the deal — produced as marketing for {{project}}, presented inside your offering's rules. We're a marketing studio, not a placement agent: a flat fee for the work, nothing tied to capital raised. If {{project}} has a raise on the horizon, give me 30 minutes and I'll show you what the materials could look like. — Matteo Founder, UnfoldAI unfoldai.agency

Packages

The CodeRED offers. Visual product plus demand engine, in one contract — what the render firms sell, plus the selling they never do.

1 · Launch Package
Everything a project needs to start selling before it's built.
  • Project brand and identity
  • Render-pro visuals of the unbuilt project
  • AI walkthrough film
  • Sales page with buyer and investor capture
Anchored to project size — set per deal
2 · Sellout Campaign
The demand engine for pre-construction sales, priced per engagement.
  • Paid demand across search and social
  • Registered-buyer nurture — email and retargeting
  • Broker and agent outreach assets
  • Absorption reporting: cost per registered buyer, cost per sale
Anchored to project size — set per deal
3 · Capital Materials
The story capital reads — the deck and film that present the deal inside the offering's rules.
  • Investor deck — design and narrative
  • Project film and AI walkthrough for the raise
  • One-page deal story / teaser
  • Flat fee for the work — never a fee tied to capital raised
Anchored to project size — set per deal

Roadmap

Layer 2 — the developer platform. Services are the wedge; this is the product. Pipeline only, nothing here is built yet.

Capital Stack
Arrange and visualize the deal's debt/equity stack.
In pipeline — not built
Deal Analysis
Underwriting calculator in the spirit of the Sanctuary CRM's Deal Analysis view.
In pipeline — not built
Developer CRM
The developer's own CRM for investors and buyers.
In pipeline — not built
Unit Mix
Plan and balance unit types across a project.
In pipeline — not built
Density Study
Test unit counts and massing against a site.
In pipeline — not built
Zoning & Community Review
Zoning path checks and community/entitlement review tracking.
In pipeline — not built
Renders
Render-pro visuals for unbuilt projects.
In pipeline — not built
AI Walkthroughs
Virtual AI walkthroughs of pre-construction projects.
In pipeline — not built
Landing Pages
Project sales pages that capture buyers and investors.
In pipeline — not built
Ad Testing
Demand testing for projects before and during sellout.
In pipeline — not built

Competitors

The firms CodeRED sells against — their full offers, their homepages graded on the same MMS /9 wireframe we sell, every good thing they do turned into a steal checklist, and where they're lacking. Scores are floors: text-fetch audits with the Junk Drawer unverified, the same caveat as the clinic audits. Full research: competitors-research.md in this project folder.

CodeRED v1 — standalone, data saves in this browser.